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18 NOVEMBER 2022 - ELLEN MADDEN | JEWELLERY WRITER
They don’t skimp on quality, just price tag, they’re functional and fashionable and will keep ticking for years to come. This is our guide to finding THE watch that looks a whole lot more expensive than it actually is.
It should come as no surprise that watches are having a moment. In 2022, it’s actually cool to be seen with a watch (and to be on time). From vintage gold bands to ones that tell the time to the millisecond, adding a watch to your arm candy is bang on trend.
We’ve been scouring TikTok to find the most popular watches at the best price. And we think we’ve found the crème-de-le-crème of affordable alternatives.
So, how do they get the expensive look, for less? Well, it’s all in the details. High-end designs and shapes, intricate watch bands, coloured faces including forest green and baby pink and good quality materials. And trend alert: two-toned watch bands are definitely in vogue.
Whilst the Swiss brands normally lead the way in the world of watchmaking; many brands from around the globe are stepping up and showcasing their horological (fancy word for watchmaking) talents. It’s good to see some healthy competition. After all, it keeps us and our hip pocket happy.
The brands in the mix? Sekonda, British brand Accurist, Fossil and Rotary.
We’re seeing these brands push the boundaries in terms of functionality, whether it’s a chronometer watch or one with an extraordinary level of water resistance. And the aesthetic of affordable watches is becoming more and more luxe, innovative and on-trend (which we love).
These are the watches created by the brands known for delivering, not just once - but time and time again.
SEKONDA OCTAGONAL TWO-TONE BRACELET WATCH
You may have seen it all over TikTok, but in case you haven’t this is the watch (to watch) of 2022. Sekonda’s Octagonal Two-Tone watch has all the characteristics of a piece that’ll never go out of fashion – elegance, simplicity and of course, precision. Simply put, it has the allure of vintage glamour. Dress it up with a slip dress and knee-high boots or dress it down with denim jeans. This is your day-to-day, year-to-year watch, SORTED.
ACCURIST BLACK CERAMIC BRACELET WATCH
It’s sleek and sexy (and won’t break the bank). It’s Accurist’s Black Ceramic Watch. Perfect for someone who likes to dress on the darker side and likes to dress ‘chic’ whilst not being too over-the-top. If you’ve sided with silver: this is the watch for you. Add a simple silver chain to add to your arm candy.
FOSSIL SCARLETTE TWO-TONE STAINLESS STEELBRACELET WATCH
It’s like a decorative bracelet that completes your arm stack and just so happens to tell the time. We’re talking about Fossil’s Scarlette Two Tone Watch. We like to think this is the type of watch for the boujee maximalist – it clashes gold and silver in the most striking fashion and features a baby pink face. How to style it? Pair it with chunky bangles or a tennis bracelet – gold, silver or rose gold. Up-the-ante on the wrist candy and go to town with the stacking.
ROTARY REGENT STAINLESS STEEL BRACELET WATCH
A renowned member of the Swiss Watch Industry, Rotary know how to make its mark on the world of watchmaking. Their minimalist design is, if we must say so ourselves, the perfect accessory for the fancier occasions. We’re talking: drinks with mates, date night dinners, work parties and late-night soirees. Made from brushed stainless steel and with its face protected with sapphire glass, Rotary’s watch definitely doesn’t skimp on quality. Oh, and you can get it in a few different colourways.
TOMMY HILFIGER RED SILICONE STRAP WATCH
Tommy Hilfiger’s Watch is the people pleaser of the watch world. It really can take on any element and every occasion. The timepiece balances function with fashion. Safe to say it’s the kind of watch you can wear to the gym and leave it on for dinner with the parents.
SEKONDA TWO-TONE BRACELET WATCH
It tells the time, the date and adds a whole lot of class to any outfit. Sekonda’s Two-Tone Watch is the crème-de-la-crème of the watch crop. Made for everyday wear, it’s the watch you won’t want to take off. And there’s really no point – it’s water resistant for up to 50m. So, you can time your laps in the swimming pool or on a beach somewhere in the South of Spain.
SEKONDA TWO-TONE STAINLESS STEEL BRACELETWATCH
Sekonda: known for making the most iconic watches so affordable. This one is no different. Following the two-toned trend, this watch has that classic athletic look and even a regal feel with its distinctive forest green face. More than telling the time – in a second Sekonda’s watch tells the day-of-the-week, the 24-hour time and how many minutes of the hour are left until your workout is smashed/done (if that’s your thing).
ROTARY EXCLUSIVE CHRONOGRAPH BRACELET WATCH
Rotary’s Chronograph Watch is the timepiece made to race. Crafted for high-performance racing in pursuit of making it a breeze for drivers, this is a watch focused on attention to detail. With a stopwatch feature, date display and rotating bezel it definitely exceeds the expectations of day-to-day life.
SEKONDA GREY IP MESH BRACELET WATCH
They always look cool without trying too hard and they certainly know style when they see it. Sekonda’s Mesh Bracelet Watch is for the kind of person that doesn’t like to muck around. It’s durable, sturdy and will take you from day to drinks in nothing but style.
CITIZEN ECO-DRIVE GREEN CANVAS STRAP WATCH
As leaders in the industry for over 100 years, Citizen know quality watches. They also know innovation and its Eco-Drive Watch speaks to that. Why? It’s a watch that NEVER needs a battery. It’s powered by light and if that’s not enough to get you into the great outdoors, it’s water-resistant for up to 100m. Our favourite feature? The slim canvas strap. Functional and contemporary.
SEKONDA CHRONOGRAPH SILVER WATCH
Something tells us this watch means business. It’s bulky yet sleek, fashionable, and incredibly accurate boasting one second chronograph timing for an hour. Oh and a date window of course. With every feature you could need and more, it’s like your out-of-home assistant. Safe to say – you’ll never be late again.
LUXURY FOR LESS
These are the watches that look a whole lot more expensive than what they actually are. Made for the day-to-day and to be worn time-and-time again. For any tips, book an appointment with our in-store experts.