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Style To Make You Smile:

H. Samuel Reimagined

Accessory lovers can embrace all things jewellery and watches at our all-new H. Samuel stores where everything, and we mean everything, is tailored to bring you style to make you smile – and we couldn't be more excited. Here’s an exclusive sneak peek of the exciting new features and services…

UPDATED 7TH MARCH 2024 | H.SAMUEL EDITOR

If you’re anything like us, then you’re probably craving some much-needed IRL retail therapy. As much as we love an online shop, there's something unbeatable about an in-store experience. So, with that in mind, we've decided to keep you in the loop with our newest up-to-date stores to help you plan your next shopping trip into town. Not forgetting our roots (note the pops of iconic red that we all know and love), and all in an Instagram-friendly setting it’s the kind of in-store experience worth leaving the house for.

We have a feeling our up-to-the-minute modernised stores are going to quickly become your new go-to shopping destination. The UK’s newest ‘gram-worthy place to be snapped at, it’s a playground for fashion lovers with a trend bar where you can explore, layer, stack, and personalise your favourite pieces - perfect for those who love to tap into the trends of the moment. You can discover style to make you smile with some of the best brands around and create your own jewellery at the bespoke design bar. It’s even got its own Perfect Piercing studio so you can add to your ear stack. Trust us, it’s the most stylish place in town to part with your pennies right now – and have a great time, too. After all, with all this and more all under one roof, what’s not to smile about?

Here’s a bit more about what to expect. From unique features to exciting services, we can’t wait to show you around.

CREATED BY YOU BESPOKE DESIGN BAR

Let’s be honest, we all love the idea of having something so personal and unique to us that nobody else has. Personalisation and customisation are big, big news in the world of jewellery and, never ones to ignore a trend, our bespoke design bar is where you need to be.

You can build your dream engagement ring by selecting the perfect stone, cut, setting and budget. Or let your imagination run free and create your perfect piece by turning a sketch into a reality. You can even restore or reimagine a treasured family heirloom. It could be as simple as a unique engraving (think special dates and messages and meaningful motifs) for a piece that’s truly personal using our while you wait ‘Add Your Style’ service. Expertly engraved all in the time it takes for you to find something shiny and new for yourself. Whether it’s to symbolise your unique love story or to celebrate a special occasion, the final piece will be a style to make you – and them – smile.

PERFECT PIERCING STUDIO

Planning your next ear piercing? Us too. Let’s face it, the more holes you have in your ears, the more beautiful jewellery you can wear at once. Plus, piercings can change up your look, add sparkle, and be a way to be constantly accessorised without having to think about it every morning.

Add to your earring stack at our Perfect Piercing studio. A dedicated, designed space for ear piercing service with a curated selection of hoops, huggies and ear cuffs to help you create your perfect look.

‘HS LOVES’ TREND BAR

As your best friend for style, we know what makes you tick. So, we’ve transformed the way you shop and put style and inspiration at the forefront of your experience – the HS Loves trend bar is at the heart of this vision.

You can get the look with your favourite fashion brands, discover everyday pieces at affordable prices, try on styles and get expert advice before you buy. Whether you want to check out meaningful gemstones to add sentiment to your stack, bold gold chains for a (seriously) on-trend layered look or pick out pieces from PDPAOLA, Ania Haie and Olivia Burton, this is your chance to have some fun with fashion.

Oxford Circus

Oxford Street

250 Oxford Street, London, W1C 1DJ

Westfield

Westfield White City

Unit 1109 Ariel Way, Westfield London, Shepherds Bush, W12 7GF

Bristol

Bristol Cabots

Unit SU48, Cabot Circus, Bristol, BS1 3BA

Brent Cross

Brent Cross

Unit B4, Brent Cross Centre, Brent Cross, NW4 3FQ

Bradford

Bradford

48A Petergate Mall, Bradford, BD1 1US

Chester

Chester

1-3 Eastgate Street, Chester, CH1 1LG

Kingston

Kingston

51-51A Clarence Street, Kingston, KT1 1RF

Reading

Reading

14, Holly Brook Mall, The Oracle Centre, Reading, RG1 2AQ

Oxford Circus

Cribbs Causeway

Unit 117, Upper Mall, Bristol, BS34 5UP

Swansea

Swansea

15 St Mary Arcade, Quadrant Shopping Centre, Swansea, SA1 3QW

Sunderland

Sunderland

Unit 18, The Bridges, Sunderland, SR1 3LB

Thanet

Thanet

Unit 17, Westwood Cross, Thanet, CT10 2BF

Thurrock

Thurrock

289 Lakeside Ctr, Thurrock, RM20 2ZH

EVEN MORE REASONS TO SHOP AT HS

With all this and even more reasons to shop (including our personal shopping service), our new stores have been reimagined just for you. Ready for a style reinvention? We look forward to seeing you in store – where we know you’ll find something you love. Book an appointment today.