Service with a Smile and in Style
Looking for a gift that's guaranteed to please? Whether it’s for someone you've got absolutely no clue what to get, or you're treating yourself – don’t worry, we’ve got ideas for you at every budget. From adding to your ear stack to designing your dream jewellery, discover all the exciting services you'll find waiting for you in our stores to make shopping fun and easy.
Your best friend for style, we’re quickly going to become your favourite go-to shopping destination (if we aren’t already, of course). Head to one of our fashionable spaces to discover services like Created By You – the bespoke jewellery design bar, our complimentary Add Your Style engraving service, and our dedicated Perfect Piercing studio. Ahead, find out what else to expect from our in-store services that have been designed with you in mind.
Dreamt by you, made by us

We all love the idea of having jewellery so personal to us that nobody else has the same. Our Created By You bespoke design bar will help you design a one-of-a-kind piece of jewellery created by you, and master crafted by us.
As your bridal bestie, we’re strong believers that a unique love deserves a unique engagement ring. So, if you’re planning on popping the question, why not design your own perfect style? Choose your favourite stone and setting – all within a budget that suits you and it will be expertly handcrafted within four to six weeks of placing your order.
Our style experts will show you how it all comes beautifully together – from guiding you through our selection of certified diamonds and stylish settings to picking your preferred precious metal. For a statement piece that’s tailored to you, you can even add an eye-catching splash of colour with a gemstone. Prefer to shop at home? Our Created By You Design a Ring service is also online, which means you can create jewellery from the comfort of your own sofa.
How about bringing the jewellery of your dreams to life? Work with our in-store style experts to create your vision within six weeks of placing your order. Our dedicated designers will hand draw your idea and you’ll see it sketched out before your eyes, creating a one-of-a-kind piece that’s truly personal to you. You can even restore or reimagine a treasured family heirloom, so great grandma’s vintage necklace can live on in style. Whether it’s to symbolise your unique love or simply to celebrate a special occasion, the final piece is beautifully handcrafted. Dreamt by you, made by us.
Smile and scribe
The trend for personalised jewellery shows no signs of abating, with everyone from Gigi Hadid to Meghan Markle engraving their jewellery with the names and initials of loved ones and significant others. Proving that every gift comes from the heart, there’s nothing more heartfelt than giving them a gift with their name on it (literally).
Whether it's initials, an inspirational quote, a star sign, or a special date, our Add Your Style engraving service makes gifting simple. Pick from our range of engravable pieces or add a meaningful message to your unique ring design at the bespoke bar for personalised jewellery they’ll never want to take off. Plus, it’ll be expertly engraved all in the time it takes for you to find something sparkly for yourself. Win-win.
Your perfect piercings
We're calling it, the curated ear movement is one of the biggest piercing trends – ever. An art form that consists of multiple, all-over ear piercings in different formations, it allows you to create a look that's tailored to you and your style. Whether you're into layered lobe piercings, graduated hoops, or edgy orbitals, you can't really go wrong when it comes to your individual ear party. Everything from ultra-stacked looks to a more minimalist vibe works, so start designing yours at our Perfect Piercing studio. It’s a dedicated, designed space with a curated selection of hoops, huggies and ear cuffs to choose from. We pierce both the lobe and helix at our studios, so simply ask our style experts for any guidance on what will suit you.
Here comes the science bit. We want to make sure your ear piercing experience is the best it can be so we partnered with the safest, most technologically advanced ear piercing system available. We use the exclusive Inverness system to safely and quickly pierce the lobe or cartilage in three simple steps, using a gentle, hand-pressured instrument and sterile, pre-sealed, hypoallergenic earrings. When you visit the Perfect Piercing studio in our stores, you’ll receive a complimentary aftercare saline solution to help care for your new piercing at home. Plus, we offer a complimentary piercing service when you buy a pair of pierced earrings. Doesn’t get better than that, right?
Rediscover your favourites
Does your favourite ring need re-sizing? We can help you achieve the perfect fit. Watch battery died? Leave it to our experts. Layered necklace look in need of some extra sparkle? Done. Broken granny’s heirloom pearls? We've got you. Or does your diamond need resetting or replacing? Not a problem. If you want your style to keep you smiling for longer, don’t worry, our Repair & Care service is here to breathe new life into your well-loved jewellery and watches. And all with a sparkle service promise covered by a 12 month repair guarantee, so you can shine on in style (and with peace of mind). From repairs and restorations, to care and cleaning, our in-store experts will ensure your favourite pieces shine on for years to come.
Meet the experts
Sometimes, a few tips and tricks can make all the difference when you’re shopping for someone special or treating yourself. Whether it’s an in-store consultation or a one-to-one virtual appointment, your allocated style expert will discuss your what you’re looking for before you sit back and relax as they do the style selecting.
From shopping new-in jewellery at the HS Loves Trend Bar, to finding guaranteed-to-love gifts or a dazzling diamond to pop the question, our Proposal Planners, Gifting Gurus and Trend Spotters (as they’re affectionately known) are full of knowledge. All you need to do is book a free 30-minute appointment to chat about gifting, styling or engagement rings. Plus, there’s no pressure to buy. It really is that easy.
Reasons to shop at H. Samuel
With all this and more, our stores have been reimagined just for you. In the meantime, we’re calling all jewellery lovers to come and explore, layer, stack, and personalise your favourite pieces at any one of our stores, where we know you’ll find something you love.