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A RETRO REVIVAL: THE CASIO VINTAGE
Era defining style always makes a comeback. CASIO never left. Some of the coolest celebrities on the planet are wearing these £50 watches. Head Back to the Future with this ’80s-style digital icon and find out why the famous folk are ditching the luxe watch for something more practical.
2 November 2021 | Editor - H.Samuel
What do the watches in the world of celebrity and Hollywood look like? You guessed it: solid gold or covered in diamonds, watches whose value that would make your bank balance sweat. But over the past few months, we’ve noticed something change: the coolest people aren’t wearing that type of wristwear. Instead, we’re seeing digital displays, resin straps and price tags that don’t break the £100 barrier: we see, CASIO.
Unapologetic about its digital status, the iconic design and durability of CASIO watches has got celebs like Tyler, the Creator and Kristen Stewart reaching for old-school displays that are unmistakably retro and super cool. The best bit? You don’t have to spend your entire payday salary to enjoy a well-designed watch. CASIO’s are ultra-affordable. Ticking the style, quality and budget boxes since 1974, it’s lucky for us, that some things never change. Thanks to CASIO’s Vintage collection, you can embrace nostalgia and give the style of the '70s, ‘80s and ‘90s another go. Scroll down for our pick of our favourite ROUND, EDGY, ICONIC and MINI, available for under £70, yes really.
That 70's Show
We’re a huge fan of ‘70’s style – the era that created a host of trends that are still around today.
(Think clogs, platforms, flares, florals, jumpsuits, we could go on).
While the ‘70s sweeps over the runways every couple of seasons, thanks to CASIO, there’s always a way to demonstrate your love for the decade.
Simply, bag one of the fabulously cool watches that emerged from the era.
Cue: CASIO’s all time classic, the iconic Vintage MINI.
This is your chance to pick up a slice of ‘70s cool.
Vintage Dream
Throwing is back since the ‘80s, the slimline silhouette of CASIO’s ICONIC is a treat for the nostalgic.
In fact, it looks so familiar that you wouldn’t be blamed for thinking it’s not even new, or even from this decade, for that matter.
With the look of the ubiquitous digital watches from the punk era, (plastic classic F-91W we’re looking at you), the ICONIC retains all the features and qualities we know and love.
It’s small, thin, and light; it costs about as little as any watch could, and it packs in a surprising amount of functionality – as well as being splash-resistant, it lights up, and it beeps.
Back To The Future
Anyone can juggle numbers? Wrong (just us, then).
Luckily, CASIO’s EDGY collection has revived its revolutionary calculator watch.
Setting a milestone in watch history, the ‘80s lives on in this iconic ‘microcomputer’.
Essentially an electronic gadget, it comes with integrated buttons on the face that would’ve come in handy in that maths test we took back in 1995.
And, as our lives are filled with emails and being chained to a smartphone, we think you’ll take great pleasure in the analogue parts of your day.
Not to mention, it’s still one heck of a fashion statement.
Plus, unlike Marty McFly’s all-black time-travelling timepiece, this berry red watch will brighten up your wrist to boot – all for under £40.
Analogue Arm Candy
It's almost impossible to see a collection today without a funky style incorporated into the mix and you can always count on CASIO to think outside the box.
Its EDGY collection is not just a ‘digital’ face, this one has both a mechanical and quartz display for an extra retro feel.
We’ve seen many Gen Zers post their EDGY online, styling them with everything from slip dresses to joggers.
After all, why keep it just digital when you can have analogue as well?
Round The Clock
What do Prince Harry, Justin Bieber, Serena Williams and Tim Olyphant have in common?
They’ve all been snapped wearing CASIO’s, arguably, most classic, watch: The CASIO ROUND.
Whether it's in a digital or analogue form, there's no doubt that ‘round’ is this season’s timepiece to watch.
After all, wearing a watch is so much than just telling the time, alongside its functionality, there are some designs that are truly iconic additions to any outfit or style.
And you can’t get more recognisable than a classic CASIO – don’t you think?
Casio Vintage At H.Samuel
As someone who wears a CASIO, we very much appreciate the revival of this retro icon. You've probably already seen that ad where the Zarg Commander discovers the joys of CASIO watches, and honestly, it's a vibe. As you’ll know by now, today's fashion is a collection of highlights from past decades — that is why CASIO is still so relevant today. Whether your favourite is ICONIC, MINI, ROUND or EDGY — there is one for every style, taste and outfit. So, if you’re ready to browse, you can shop the whole collection online.