The Forever Diamond: Brand Story

Flower Cut For Extra Sparkle

We know how important sparkle is when looking for the perfect diamond ring or piece of fine diamond jewellery, and that’s why we love being able to exclusively offer our customers The Forever Diamond collection. Created specifically to offer greater shine (all Forever Diamonds feature the famous flower cut for exceptional sparkle), the range includes engagement rings, wedding rings, eternity rings, pendants, and earrings to suit every taste and budget.

The flower cut, which is patented and can only be found at H. Samuel, is based on a traditional 58-facet brilliant round cut but has been expertly crafted to include an extra 15 facets, giving it 73 in total. These extra facets give the light even more surfaces to bounce off, making the diamond sparkle more than a standard cut. But don’t just take our word for it, The Forever Diamond’s flower cut has been independently verified as giving more brightness and fire, two factors used to measure the quality of a diamond, than the standard brilliant cut.

Flower Cut And The Other C’s

Every diamond is unique, and so the 4C’s were established to make diamond grading easier to understand. The 4C’s (colour, clarity, cut and carat) are a globally recognised standard for assessing the quality of each stone.

As well as an exceptional cut, The Forever Diamond’s other C’s are also excellent, with a minimum colour grading of ‘I’ and a minimum clarity of ‘I1’. This means that not only will the diamond have a stunning icy brightness, but any blemishes or inclusions will most likely not be visible to the naked eye. The Forever Diamond collection also offers diamonds with a carat weight between 0.05ct to 1.5ct, so there will be something to suit every budget.

Extra Special Touches

Beautiful, sentimental and eye-catching, it’s no wonder diamond engagement rings are iconic. To make an already very meaningful piece of jewellery even more special, all rings in The Forever Diamond collection feature the brand's name engraved into the shank, a sign not only of the ring’s authenticity but of your commitment to one another. For extra romance, the letter ‘O’ has a secret hidden diamond which is additional to the carat weight of the ring.

As is only right for diamond jewellery as stunning as The Forever Diamond, all items are beautifully packaged in The Forever Diamond presentation boxes and finished with branded ribbons.

The Forever Diamond Certification And Authenticity

If you're interested in the grading of a diamond, or you’d like that extra bit of reassurance about its quality and authenticity, then you can rest assured with The Forever Diamond IGI Certificate. Each diamond in the collection is certificated by an independent gemological laboratory, to give you total peace of mind that your diamond is just as fabulous as we say it is. Every Forever Diamond over 0.10ct also has the unique certificate number laser inscribed into the girdle, except when set in jewellery and eternity lines. The number is also engraved into the shank of the rings. These inscriptions are not visible to the naked eye, but it enables the diamond to be identified as the same one featured in the certificate.